Ad Weekend

Leo Burnett
2016

Performed research on previous viral campaigns in order to develop a level of comfort with the industry and knowledge of viral campaign components within the first 24 hours or completion. Our team of five developed a social activation strategy for Ronald McDonald House Charities (CNI). The goals of this campaign were to raise consumer awareness of the philanthropic mission. Utilized design thinking and social media tactics to develop and pitch a successful ad campaign.

Ad Weekend 1st Place Team