CancerFree KIDS

Viral Fundraising Strategy
Fall 2017

Collaborated with the founder of CancerFree KIDS in order to further understand the mission of the social venture and opportunity spaces in viral fundraising. By performing various types of primary and secondary research including performing a clone analysis to identify the best practices of successful campaigns. With these insights we developed a testing protocol and then put that process into action, allowing us to ensure that our recommendation was valuable to the client.