Target Case Competition 

Back to College Marketing Strategy 

Collaborated with a team of four to discover how Target can differentiate itself in the competitive landscape and achieve results throughout stores that vary in physical size, volume, location and complexity. Researched, ideated and created a strategy focused around merchandising, localization, and guest excitement to drive sales and profitability during the Back to College season.

Was chosen to compete in the final round of the competition (top 4 out of 32)